Mobile Marketing For Dummies (For Dummies (Lifestyles Paperback)) Review

Average Reviews:

(More customer reviews)I have read two other books on this subject, "Mobile Marketing, Finding Your Customers No Matter Where They Are" by Cindy Krum and "The Mobile Marketing Handbook" by Kim Dushinski.
Both are excellent reads and both compliment each other. But I do suggest that if you are really serious about MM as a business owner or as an entrepreneur wanting to start a MM business for others you need to read "MM for Dummies". "MM for Dummies" is the newer of the three and, for me, it was the book that brought me "full circle" regarding MM. Don't get me wrong, I'm glad I read
the first two but everything about MM started to make sense and I began to "connect the dots" so to speak after reading "MM for Dummies". I highly recommend this book and good luck in your MM endeavors!

Click Here to see more reviews about: Mobile Marketing For Dummies (For Dummies (Lifestyles Paperback))

Straightforward advice on building and launching a mobile marketing plan
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.
Explains what mobile marketing is, how you can adapt a traditional marketing plan for mobile, and how to create and launch a mobile marketing plan from scratch
Covers activating a plan using voice, text, e-mail, and social media campaigns
Explores the nuts and bolts of building mobile sites, apps, monetizing mobile, and advertising on other mobile properties

Mobile Marketing For Dummies gives you the tools to succeed in this exciting environment.

Get 35% OFF

Click here for more information about Mobile Marketing For Dummies (For Dummies (Lifestyles Paperback))

Read More...

The Six Immutable Laws of Mobile Business Review

Average Reviews:

(More customer reviews)Mobile phone technology is ascendant. With billions of subscribers across the globe and more signing on every day, it is the technology of today and tomorrow. Japanese firms are by far the leaders in the thriving "mobile market." Three experts on Japan's cellphone industry - Philip Sugai, Marco Koeder and Ludovico Ciferri - explain why, providing an in-depth, insightful report on where mobile is headed in the years to come. They also discuss six principles that mobile carriers and service providers around the world can learn from and may want to follow. getAbstract recommends this book - with its informative foreword by Martin Koelling, the Japan correspondent for the Financial Times Germany - as a worthy reference guide for professionals in the mobile arena. In this area, as Japan goes, so goes the globe.

Click Here to see more reviews about: The Six Immutable Laws of Mobile Business

Valuable lessons from Japan's mobile industry yield 6 Immutable Laws for Mobile Business globally
Japan's mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan's mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps you understand the Six Immutable Laws of Mobile Business. These will help you and your business successfully navigate the challenges that the world's Wireless Revolution brings. From Law #1 through Law #6, authors Philip Sugai, Marco Koeder, and Ludovico Ciferri will help guide you to distinguish mobile myth from mobile fact, micro developments from macro trends, and regional characteristics from universal truths.
The book highlights Japan's incredible efforts to offer consumers complex, high-tech devices with enriched services that are nonetheless elegant and easy to use, a quest which the authors have labeled "Simplexity." Based on their interviews and observations, the authors assert that, "Simplexity will be what truly empowers individual users through their mobile devices.
Filled with case studies exploring all aspects of the Japanese mobile industry, this unique publication points carriers and content and service providers towards successful business models and practices for today's and tomorrow's mobile Internet.
This book is the beginning of the conversation of The Six Immutable Laws of Mobile Business, which is regularly being updated and expanded upon at:www.siximmutablelaws.com

Get 15% OFF

Click here for more information about The Six Immutable Laws of Mobile Business

Read More...

The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns Review

Average Reviews:

(More customer reviews)If you're looking to learn about mobile marketing - I highly recommend buying this book, it provides a great introduction to mobile marketing. And where Kim can't get in depth on certain topics, she provides resources that you can utilize to get more information.
She provides great information on how to determine if your target demographic aligns well with the mobile crowd and whether or not it is worth pursuing. She provides great demographic hints related to both culture and age that I wasn't aware of.
Also, she effectively presents all the different players that need to come into play for a successful mobile marketing campaign - like short code providers, aggregators, text message companies and more. You can't just start a mobile campaign without having your ducks in a row, and Kim tells you what you need to consider before starting. Although I have created mobile websites in the past, I hadn't considered all of these factors when it came to effectively marketing a mobile website.
The only reason I'm giving this boof 4 stars instead of 5 is because I thought it was a bit light on content in some areas - especially related to mobile search. Since this is the area that most interests me I would have liked more insight about pay-per-call, click-to-call, and examples of campaigns that actually had success. I would have liked to have seen screenshots of AdWords for setting up a mobile campaign and how ads look on a mobile browser. I would have liked to have seen the Google mobile search interface - and I am curious why Google mobile search defaults to web results instead of mobile (at least for me). But I do realize that I'm being a bit nitpicky and that in order to do all of this for each content area would have resulted in a 2000 page book.
Overall, if you're interested in mobile marketing, I highly recommend this book. While it can't get into the depth I would like in certain areas, it provides a fantastic jumping off point as well as links to plenty of resources to get the answers that you need.

Click Here to see more reviews about: The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

Focusing on a concept that is rapidly integrating into the daily lives of consumers—locally, nationally, and globally—this handbook presents a detailedexamination of mobile marketing. Based on 20 years of experience in the field, this reference proves that this cost-effective strategy can be used successfully by businesses of any size. Beginning with a simple test to determine a firm's readiness to go mobile, this guide also includes preliminary questions, an accessible program for creating a dynamic campaign, advice on how to avoid making common mistakes, and the most current online resources for mobile marketers. With easy-to-followtips on building stronger consumer relationships and strategies such as text messaging and social networking, this resource will help any company put their message in the palms of customers' hands.

Get 40% OFF

Click here for more information about The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns

Read More...

Mobile Design and Development: Practical Concepts and Techniques for Creating Mobile Sites and Web Apps (Animal Guide) Review

Average Reviews:

(More customer reviews)Original review written by Pasquale Granato, JUG Lugano, [...] First of all, let's clear the field from a possible misunderstanding: this book is not about general mobile design and development but it is about web mobile development. The author states a precise, despite arguable, opinion that brutally said is: do not code native applications but prefer as much as you can web applications. This statement is largely discussed across the book and everyone can make up his own opinion about this. Mine is that currently times are not mature to consider to write just web applications both because mobile browser are not powerful enough (on average) to assure a smooth experience on all devices and because of the lack of a good way to make money from your web app.
The first three chapters of the book are a really good introduction to the history of mobile, to the mobile current status and to the reasons that should drive an approach to the mobile development. These chapters are a well written recap of the status of the art and present a lot of data useful to understand the global situation. Unfortunately the book is printed in black and white and several pie-charts and graphs are pretty much impossible to read.
The central part of the book, chapters from four to ten, is devoted to design issues and, despite the lack of an in-depth examination of some subjects, offers a pretty good survey of the topic.
The final part of the book is slightly more technical covering topics such as XHTML-MP, CSS, HTML5, device adaptation, etc. The problem here is that there is nothing really practical and all remains at an introductory level. To give you an example, a capital topic in device adaptation like Media Queries is covered in half a page with just a trivial example. Furthermore the author seems to be unaware of things like XwapProfile or UAProf (that is probably a obsolete and unreliable method but deserve at least a notation).
My biggest complain is anyway about the author's obsession for the iPhone. The Apple's jewel is referenced continuously and always with great glorification: the word iPhone recurs 99 times in the book and out of the 115 pictures in the book as many as 37 depict an iPhone. An entire chapter is devoted to iPhone web applications development even though most of the concepts presented here are common to other modern devices.
This is overall a decent introductory book, if you are completely new to the field, and it's packed with many good advices but do not expect much from the practical techniques promised by the title.

Click Here to see more reviews about: Mobile Design and Development: Practical Concepts and Techniques for Creating Mobile Sites and Web Apps (Animal Guide)

Get 40% OFF

Click here for more information about Mobile Design and Development: Practical Concepts and Techniques for Creating Mobile Sites and Web Apps (Animal Guide)

Read More...

Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business Review

Average Reviews:

(More customer reviews)This is a broad treatment of M-commerce and is aimed at a broad audience of business and technical readers. Usually books of this nature are mediocre because of the trade-offs compromises in scope and content that need to be made to accommodate a wide audience. In the case of the book, though, it isn't the case.
First, the book is organized by (1) Business opportunity, (2) Applications, (3) Technology, (4) Issues and (5) Directory of M-Commerce Applications. The first four sections are both insightful and invaluable. The directory of M-commerce applications, in my opinion, does not add any value to the book because information of this nature changes so rapidly that it's inaccurate before a book is even published.
What I like about the book is the even treatment of opportunities that are inherent in M-commerce, including some insights into why Europe does not have the advantages that normally come from being early adopters (in spite of the pessimists who cite a "two year head start" while ignoring the U.S. leadership in technology implementation when we do get around to it), and the interesting view of WAP (Wireless Application Protocol), which many believe to be just an interim - the author advises to put resources and effort into WAP and make it part of a business strategy if you want to be an M-commerce player.
The survey of technologies and standards are also useful, even if given somewhat superficial treatment. The value is you are exposed to all of the factors and considerations with which to make informed decisions or gain an understanding of the M-commerce landscape. In this respect the applications and technology sections of the book can be viewed as a primer.
Overall, this is an excellent book for learning about M-commerce from business and technical points of view because it provides a context and keen insights in both domains.

Click Here to see more reviews about: Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business

Get 4% OFF

Click here for more information about Mobile Commerce : Opportunities, Applications, and Technologies of Wireless Business

Read More...

Wireless Messaging Demystified: SMS, EMS, MMS, IM, and others Review

Average Reviews:

(More customer reviews)I was disappointed that this book included practically nothing on the actual SMSC handshaking and protocols, nor about actual SMS, EMS, or MMS specifications, etc.. The book seems geared very much towards management types who are trying to decide whether or not to implement mobile messaging in their business strategy. The history of SMS and case studies of successful text messaging business implementations get focus. It is not a practical reference for an actual developer and provides next to nothing in technical information.

Click Here to see more reviews about: Wireless Messaging Demystified: SMS, EMS, MMS, IM, and others

Everything telecom professionals need to know about using SMS on mobile devices, and the incredible financial possibilities of doing so.

Click here for more information about Wireless Messaging Demystified: SMS, EMS, MMS, IM, and others

Read More...

Mobile and Wireless Design Essentials Review

Average Reviews:

(More customer reviews)I am studying towards a Ph.D. in Information Systems. I was given an assignment to research wireless technologies. I decided to read this book to refresh my memory about the topic. The information in the book is better presented than any journal article on the topic that I have read to date, even articles from world renown researchers from MIT, Stanford, Duke and alike. The author takes a very difficult topic and presents in a crystal clear manner that can be understood by virtually anyone. Moreover, the information is not watered-down. To the contrary, it is the single most valuable resource that I have found on the topic after conducting a thorough literature review. I would recommend it to anyone who deals with wireless networks or wants to increase their knowledge about the topic.

Click Here to see more reviews about: Mobile and Wireless Design Essentials


Describes mobile and wireless design techniques from the developer's perspective, offering in-depth analysis of the complete range of network technologies
Details development options for building Smart Client, Thin Client, and messaging applications as well as PIM (personal information management) and location-based services
The author is an experienced trainer who leads seminars and workshops worldwide for iAnywhere Solutions, a subsidiary of Sybase

Get 38% OFF

Click here for more information about Mobile and Wireless Design Essentials

Read More...