Mobile Media and Applications, From Concept to Cash: Successful Service Creation and Launch Review

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(More customer reviews)Fantastic book full where the very experienced authors share some of experiences they had in their careers. Media, Technology, and Market perspectives are well covered, providing a wide and end-to-end perspective.
A must read for everyone in the sector. Even the most experienced people will learn new things.

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Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market!
Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic ‘how they did it' approach. Combining the authors' technical competence, business experience and consumer understanding, the book pinpoints the pitfalls and keys to success in the industry. The authors offer an end-to-end view, covering customer needs, analysis of the many complex value chains, the capabilities and limitations of the technologies, and the packaging and launch of new mobile services. Based on real case studies and experiences, analysis and advice is given to help the reader succeed in the real world.
Mobile Media and Applications - From Concept to Cash:
Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.
Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.
Describes how many service environments today are failing and highlights best practices to make them efficient and powerful.
For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth.
Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources.

Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.

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Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications Review

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(More customer reviews)Reading this book, I was regularly (I don't mean sometimes) stopped my in my tracks because of the typing errors, style errors and layout issues. This book is marvel when it comes to a being a book editors' study material. You can annotate and correct about every page in this book. Obviously this is not published by an experienced publisher, trying to mainain a reputation for publishing serious and worthwile information.
That said, I must say that I learned from this book. Being ignorant about the way the Mobile world is organized, it gives you insight in what to do and what not to do when you consider building applications and services for the Mobile market. It doesn't really give you any design guidelines, but it does sketch the environment and comes with sound advice.
So, if you are really eager for this type of information, you can learn from this book. That is, if you are not put off by the writing and layout. What you cannot learn is how a publication like this is written, edited and layed out, unless you are studying to be a book editor, in which case it makes perfect study material...

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** Testimonials **If you're looking for the best source of information currently available on the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book. - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe & CompanyIn their latest book, the authors make fresh challenges on the paradigms in Mobile data.You are not going to agree with it all, but it will challenge your own thinking. - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UKSimply the most comprehensive and easily-accessible book, on mobile Web 2.0 and it's future potential, available to date. - Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of OxfordWhy should you buy this book?- Gain an understanding of both Web 2.0 and Mobile Web 2.0- Learn how Web 2.0 extends to the 'wider Internet'- Learn from the experts: our work has been widely published and referenced on the Web.Our viewpoints are practical, independent and realistic - Understand the seven principles of Mobile Web 2.0- Understand the other factors that affect Mobile Web 2.0 (like the rollout of IMS, WiMAX, Revenue models for Web 2.0 etc.) The seven principles of Mobile Web 2.0- Mobile content and the changing balance of power(The power of user-generated content)- I am not a number, I am a tag (The impact on the telecoms industry's management of numbers)- Multilingual mobile access (Everyone, Everywhere with a phone running .. )- Mobile Web 2.0 and digital convergence (Mobile Web 2.0 is a driver to digital convergence)- The disruptive power of Ajax and mobile widgets- Location based services and Mobile Web 2.0 (LBS has never quite taken off.Will Mobile Web 2.0 help?)- Mobile search: Much more than Google on your mobile phone

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