Mobile Web 2.0: The Innovator's Guide to Developing and Marketing Next Generation Wireless/Mobile Applications Review
Posted by
David Hamer
on 12/21/2011
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Labels:
mashups,
mobile,
push dimension,
social web,
telecommunicati ons,
usability,
web 2 dot 0,
web 20,
web marketing,
web20
Average Reviews:
(More customer reviews)Reading this book, I was regularly (I don't mean sometimes) stopped my in my tracks because of the typing errors, style errors and layout issues. This book is marvel when it comes to a being a book editors' study material. You can annotate and correct about every page in this book. Obviously this is not published by an experienced publisher, trying to mainain a reputation for publishing serious and worthwile information.
That said, I must say that I learned from this book. Being ignorant about the way the Mobile world is organized, it gives you insight in what to do and what not to do when you consider building applications and services for the Mobile market. It doesn't really give you any design guidelines, but it does sketch the environment and comes with sound advice.
So, if you are really eager for this type of information, you can learn from this book. That is, if you are not put off by the writing and layout. What you cannot learn is how a publication like this is written, edited and layed out, unless you are studying to be a book editor, in which case it makes perfect study material...
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** Testimonials **If you're looking for the best source of information currently available on the subjects of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book. - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe & CompanyIn their latest book, the authors make fresh challenges on the paradigms in Mobile data.You are not going to agree with it all, but it will challenge your own thinking. - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UKSimply the most comprehensive and easily-accessible book, on mobile Web 2.0 and it's future potential, available to date. - Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of OxfordWhy should you buy this book?- Gain an understanding of both Web 2.0 and Mobile Web 2.0- Learn how Web 2.0 extends to the 'wider Internet'- Learn from the experts: our work has been widely published and referenced on the Web.Our viewpoints are practical, independent and realistic - Understand the seven principles of Mobile Web 2.0- Understand the other factors that affect Mobile Web 2.0 (like the rollout of IMS, WiMAX, Revenue models for Web 2.0 etc.) The seven principles of Mobile Web 2.0- Mobile content and the changing balance of power(The power of user-generated content)- I am not a number, I am a tag (The impact on the telecoms industry's management of numbers)- Multilingual mobile access (Everyone, Everywhere with a phone running .. )- Mobile Web 2.0 and digital convergence (Mobile Web 2.0 is a driver to digital convergence)- The disruptive power of Ajax and mobile widgets- Location based services and Mobile Web 2.0 (LBS has never quite taken off.Will Mobile Web 2.0 help?)- Mobile search: Much more than Google on your mobile phone
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