The Freedom Economy: Gaining the mCommerce Edge in the Era of the Wireless Internet Review
Posted by
David Hamer
on 4/05/2012
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Average Reviews:
(More customer reviews)I bought this book because it sounded like the authors had a clear picture of the way ahead in mobile commerce. Unfortunately, it does not live up to this promise. Some of the case studies and analyses are thought-provoking. For example, the classification of a mobile application as a 'feature', 'convenience', or 'freedom' is a good way to evaluate its worth. However, the good parts are offset by convoluted writing, repetition, and errors in both facts and analysis. We learn that SMS is a 'Simple Messaging System' (it really stands for 'Short Message Service'). The authors also seem confused about WAP, a suite of standards designed to work with cellular networks and limited mobile devices. Equating WAP with early personal computers, the authors paint WAP as being slow and a 'convenience'. The real limitation here is current 2G networks and handsets, not WAP (which actually helps things run faster and more reliably).
I did manage to wade through the entire book, but the technical errors and stream-of-conciousness (unedited?) writing made this a chore. Sadly at the end of this, I do not feel that this book does much to clear the muddied waters of mobile commerce...
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This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.
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