Average Reviews:
(More customer reviews)I have used many course technology books, they fall short of where they need to be. I just picked this book up for a class I was taking to futher my education. It doesn't even mention Magento as an E-Commerce platform! Um Hello? These books, it seams if it isn't made by Microsoft, IBM or Adobe they don't care. Magento is the leading open source E-Commerce Platform. There are several online stores that use Magento, Northface ring a bell? How about Office Max? Or Ford. Magento is a Critcal part of E-Commerce, especially being bought by Ebay in the past 6 months. These books always fall short and always a step behind.
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E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 9e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.
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