Average Reviews:
(More customer reviews)Reading this book was a painful waste of time! As a graduate student taking an Internet marketing course, this text was required reading. I found it to be extremely arrogant and repetitive. Lamont states that all data shows that Americans are losing their reluctance towards m-commerce, but never sites any data. This is just one example of Lamonts self-proclamation of being an expert. He never examines the issues of why Americans are reluctant to use wireless technology (i.e. decreased functionality vs. the computer Internet and a reliable wired telephone infrastructure). He makes broad statements and tries to compare the mobile markets in Europe, Japan and the United States, when they have very little in common.
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"In my work (marketing studies) I need hard data. Prof. Lamont's work reveals why mobile Internet will play such a crucial role in the future of marketing studies:data-points can be gathered at the individual level, and related to proximity, timeliness and commerce activities. This is an eye-opener: in the future, you cannot do marketing without taking the mobile Internet into consideration." Ing. S. Meacci, President, Italian Marketing Association-AISMCEO Databank "No one understands and explains the market dynamics and forces of m-commerce better than Prof. Lamont. While I've been well aware of the implications of m-commerce in the small, only this book gave me the big, whole picture. This book is the definitive reference for mobile marketing." Steve Tendon, General Partner, Tendon Consulting Group, Sweden "Everyone agrees that the mobile Internet will create a paradigm shift in the ways that we work and live. There is less agreement, however, in where the business opportunities and pitfalls can be found in the wireless pace. Douglas Lamont's Conquering the Wireless World offers a clear and analytical plan to help wireless leaders develop winning marketing plans and strategies." David Jacobson, Partner, Sonnenschein Nath & Rosenthal & Organizer of First tuesday and Mobile Wednesdays in Chicago "With passion and precision, Professor Lamont bridges the gap between technology and marketing, and explains the new world of M-Commerce. His book is an "M" read for anyone that needs to know what the future holds for the new business game in town, the wireless Internet." Robert Sexauer, Managing Partner Trans@ctive Partners Ltd. Downers Grove, Illinois
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