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(More customer reviews)Craig does a great job in taking a complex web of ideas and making it understadnable for the layperson. If you are in need of undertanding how wireless will effect you and your company. If you are looking for methodologies for responding to this opportuinity, you should read this book.
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Companies of every size and type can do business more efficiently by integrating mobile communication technology into their existing strategies. Wireless, Inc. presents the methodology the author has used to help countless companies develop their wireless strategies and tactics.The book combines the author's expertise with examples from almost 50 vendors and organizations who have assimilated wireless solutions into both daily operations and long-term objectives. Each chapter expands upon specific strategic and tactical components of the author's system, forming a complete picture of how organizations can: * improve their communication with customers, prospects, resellers, and others with whom they do business * calculate the ROI for their wireless applications * integrate wireless tactics with business tactics such as branding campaigns, PR, research, and asset management.Complete with a step-by-step guide to creating a business plan for mobile strategy, this book is an invaluable tool for using time, people, and financial resources to execute well-planned and profitable wireless initiatives.
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