Average Reviews:
(More customer reviews)The book's title promises "i-mode strategy" but fails to deliver anything but a strangely low-level account covering some of the difficulties encountered in the initial development and launch of i-mode. The book feels like it's been scrubbed clean of interesting anecdotes by a corporate PR department. It's also written by an author who remains annoyingly proud of her luddite status, so there's very little in the way of real tech strategy to be gleaned from it.
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First introduced in 1999, i-mode was the world's first smart phone for Web browsing. The i-mode wireless data service offers color and video over a variety of handsets. Its mobile computing service enables users to do telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the Internet. It can offer a wide array of websites from internationally known companies such as CNN to very local information.In Japan, the number of i-mode users is close to a sensational 13 million. This means that 10% of Japan's total population are using i- mode after not even 2 years of its existence.i-mode Strategy authored by one of the main architects behind i-mode:* Discusses the success story of i-mode to date* Offers highly probable future projections for the technologyWritten by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i-mode strategy
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