M Commerce: Technologies, Services, and Business Models Review

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(More customer reviews)Sadeh's "M-Commerce: Technologies, Services and Business Models" is an outstanding introduction to this, the next step in the e-business revolution.
Sadeh's writing style is very simple to understand and follow and he does an outstanding job of relating the material to everyday life through good, real-life examples. He cites current m-commerce usage in Japan and Europe and relates how it could be used here at home. Among his prime examples are NTTDoComo's I-mode, Nordea's WAP as well as vendors such as Ericsson, Nokia, and AT&T. You also get a good grounding in the technology and history of the mobile industry as well as best practice business tips that industry innovators have used to gain their competitive advantage. Overall, this is a great look at the technologies behind m-commerce and the various types of services it can afford.
Here is the listing of topics Sadeh addresses:
1.The Buzz Behind M-Commerce: Proliferation of mobile devices, personalized and location-sensitive services, new usage scenarios, etc
2.The M-Commerce Value Chain: Business models, content providers, aggregators, software vendors, equipment vendors, network operators
3.The Transition to 3G: 2G technologies, 2.5G technologies, wireless architecture
4.The Mobile Internet: TCP/IP on wired and mobile Internet, WAP architecture, WAP protocols
5.Mobile Security and Payment: Cryptography, digital signature, certificate authorities, public and private key encryption
6.M-Commerce Services: Information services, directory services, banking and trading, e-tailing, e-ticketing, entertainment, business applications
7.Next-Gen M-Commerce: Personalized services, location-sensitive services, global positioning services
Overall, this book is extremely easy to read and more importantly, a good learning tool. This book was used as the text for an m-commerce course I took during the fall of 2002. Whether you are studying this subject independently or whether you are an instructor looking to use this book for your course, you cannot go wrong with Sadeh's "M-Commerce: Technologies, Services and Business Models."
Highly Recommended

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The first complete introduction to the technology and business issues surrounding m-commerceWith the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.

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