Average Reviews:
(More customer reviews)Mr. Brans does a superb job of presenting much of what is going on in the wireless world today.
To be fair, I did not read the entire book, only sections that I found interesting. However, the portions I did read, chpts 1-4, 10-12 were fascinating and on target in many respects.
As corporations begin aligning themselves into the categories mentioned, I was wondering where hybrid companies that have created versatile new concepts, especially outside of the US, would fit in the model. Where would companies such as Mobile Virtual Network Operators (MVNOs) that aren't quite NOs but have some of the capabilities of (Wireless Application Gateway providers) WAGs or (System Integrators) SIs in enabling mobilization and reselling it -just renting space from NOs- fit in the author's model? There seemed to be a few missing gaps, but covered the US market fairly thoroughly.
Chapter 11 was extremely informative, but I am still perplexed by "wireless technology skills" and the author's definition of this, specifically in his SWOT analyses. Saying that an enterprise application vendor doesn't have wireless skills is unclear, especially as many of these enterprise app vendors are also WAG vendors or Platform vendors. Companies such as Oracle or IBM are perfect examples where they do not suffer the same weaknesses. Does this present a major competitive advantage in the market?
A second point with respect to this very notion is that, in general, "wireless technology skills" can be easily emulated, learned, and implemented as many small companies are crowding the space and popping up regularly. This suggests that the real commoditization will be in the value of wireless technology skills rather than other segments as the author suggests.
The book was exceptional in most other respects, containing detailed facts on the wireless markets, their evolution, and even an excellent resource base to acquire further knowledge. Even with the biased focus on a few select companies, the book covers the market's underlying agenda.
The author presented information with a terse crispness but added a social element in terms of context and example to make it readable. A great primer if you are an executive, a CIO, or someone making a decision to commit resources in mobile technology. Comparable to Wireless Crash Course by Bedell in quality, with more of a business perspective.
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