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(More customer reviews)Mobile electronic commerce is a field that is struggling to grow. Widely believed to have vast promise. Shi here presents a series of articles suggesting how this could come about.
Currently, there are still numerous problems. But the multiyear success of simple applications like buying music tones in Europe and Japan has inspired speculations as to what more could happen.
One thing to note is that the current successes involve the cellular operator acting as a gatekeeper, who handles the billing. Needless to say, the operators wish to keep this central role. Future growth might involve a means of sidelining the operators, and letting users do business with each other more directly.
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Mobile Commerce is an emerging phenomenon based on quickly growing applications of wireless technologies and mobile communications. Mobile communication is becoming as essential need for individuals and businesses in their daily actions. Using mobile commerce, organizations can offer customers services that are easily accessed by a mobile device anytime and anywhere. Wireless Communications and Mobile Commerce collects holistic perspectives contributed by leading professionals to explore strategic considerations regarding potential opportunities and issues in mobile commerce. These professionals' discussions and contributions focus on providing a comprehensive understanding surrounding business strategies, models, management paradigms, architectures, infrastructure, strengths and weaknesses.
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