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(More customer reviews)In just a few years the Internet has revolutionized the way we do business. Email, online shopping and digital music downloaded from the Internet are now integral parts of our everyday lives. Technology aware companies have now turned to wireless web for the next big leap in commerce and communication. The race is on for deploying cutting-edge wireless technology.
As a business and technology consultant I am often asked by clients to provide some guidelines on how to proceed in this new and fast moving industry. Is trading stocks using a wireless PDA really a secure transaction and are electronic coupons delivered to customers via cell phones a technical feasible marketing solution? What communications provider should I use when connecting my sales force via WAP based browsers to a wireless CRM solution? And should we look to Europe and Japan for the future in wireless communication, or will it turn out to be another bursting bubble as we have experienced with too many dot.com business ventures?
"The Wireless Web", unlike so many other books covering technology topics, provides an easy to read and well-structured roadmap on how to develop a winning wireless strategy. Bergeron starts off explaining the history of this industry and it's economic drivers and then provides an overview of the current state of technologies, the various systems, protocols and technical standards used in the US and compares them to the more cohesive and further developed Japanese and European technologies. The latter part of the book focuses on the future, introducing the reader to opportunities and potential risks wireless technologies will offer as well as technical and political limitations it will face as this technology matures He closes with a well structured guideline on how to develop a wireless strategy of any scale.
In summary, this book will familiarize the reader with this new and dynamic industry and provide the knowledge required to develop, communicate, and execute a successful wireless strategy. Although written for the non-technical executive, I recommend this book to every one confronted with wireless technologies, the corporate executive implementing a wireless enterprise information portal as well as the cell phone user confronted with evaluating roaming charges, communication protocols and coverage areas when selecting a calling plan. This book definitely deserves a place on the bookshelf of any technologist.
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If the 1990s were the decade when everyone got a cell phone, then the 2000s will see folks using wireless applications for everything from surfing the Net to checking the refrigerator. Wireless used to be about just cell phones, but now everything is looking at going wireless. Announcements of mobile devices, wireless connectivity options, and things that are smarter than they have any right to be are the core of this year's rage. Follow the spectrum of wireless coverage - e-mail on the Palm, cell phone browsers, and nets that connect every gadget in your home. Tech companies are promising that we'll never have to be alone, ever again. We'll be forever connected to the ultimate power, that supreme cybergrid in the sky, by way of our Palm/Pocket/Handspring PDA. Besides phones, developers will spend plenty of time discussing wireless services for providing what has become the holy grail of the Net business: high-speed Internet access. Some of the hot topics: developing text-based Web browsers, delivering real-time stock quotes, and improving access to news, weather forecasts and electronic commerce. The big difference?Wireless executives want to deliver all those services to screens smaller than the average business card. They're also operating in a market where users - most of whom already have access to Web-enabled PCs - pay by the minute. The wireless movement caught mainstream America's attention with the largest initial public offering in US history, when AT&T Wireless Group raised a record US$10.6 billion through an offering of 360 million shares. The explosion of wireless technology and broadband connections should be a boon to businesses that broadcast live and archived events to PCs, TVs, set-top boxes, handheld computers and other wireless devices. Exclusive and compelling content is what draws people to a site. Businesses are already beginning to gauge the market for applications for next-generation mobile phones, high-speed wireless Internet services, and devices for networking household appliances. Bluetooth, a developing wireless standard for linking Internet-connected mobile computers, mobile phones and handheld devices, will be a prominent theme. About 1,300 companies are involved in developing Bluetooth specifications, including IBM, Intel, Lucent, Microsoft and Motorola.This book is an introduction to the "next big thing" in the world of e-commerce: wireless. It provides e-business executives with a foundation in wireless Web technology - from a business perspective - and a roadmap of how they can develop and execute a winning wireless strategy for their company. It discusses the domestic wireless market, as well as the Eurasian advantages. It identifies the key players and the technology behind the wonder of wireless. Each chapter ends with a condensed executive summary section that distills the chapter into three or four paragraphs. A sister web site will be created, providing the reader with links to the latest information related to wireless e-commerce.
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